Nine Major TV Companies in Partnership to Tie Commercials to Business Results
Stiinta si Tehnologie
A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and Warner Bros. Discovery have struck a partnership with Open AP that aims to introduce a single, standardized way to connect exposure to TV commercials with business results, the latest in a broader industry push to rely more heavily on non-traditional audience measures. OpenAP and the media companies will launch a pilot phase that involves select advertisers, agencies and
astăzi