Hair loss is stressful. In South Korea, it’s now being treated like a national crisis. President Lee Jae Myung recently called hair loss a “ matter of survival ” and going so far as to call for treatments to be covered by national health insurance. With the global hair-thinning market expected to nearly double from about $1.5 billion in 2024 to roughly $2.75 billion by 2030, demand for new solutions is booming worldwide. And Korea’s on the cutting edge of innovation, creating new treatments