Adobe CTO Ely Greenfield sat down with Forbes Talks to discuss Adobe’s decade-long AI investment, emphasizing their distinct approach with Firefly, built on licensed content for commercial safety, as opposed to models trained on scraped data. Greenfield also explores the delicate balance between AI augmentation and human creativity, addressing concerns about AI potentially displacing artists. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 0:00 - Introduction &