Bruce Friedrich argues the only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated and plant-based meat Bruce Friedrich argues the only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated and plant-based meat F or someone aiming to end the global livestock industry, Bruce Friedrich begins his new book – called Meat – in disarming fashion: “I’m not here to tell anyone what