Food firms scramble to meet the high-protein craze

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Several months ago Andie started playing around with a fitness app. It recommended that she substantially increase her protein intake. The hard part for her was doing so without also increasing calories. "So I started trying to find high-protein alternatives to things I was already consuming," she explains. This included yogurt, milk, coffee, cereal and pasta. "I realized that everything tasted pretty much the same to me, and I started then actively seeking these products." So she was excited

Food firms scramble to meet the high-protein craze http://www.bbc.com - 06.10.2025 23:01

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Food firms scramble to meet the high-protein craze http://www.bbc.com - 06.10.2025 23:01