From $5 Billion Banker To DIY Icon: Galey Alix On The Art Of 'Story Selling'
Business
Galey Alix’s journey to the top of the creator economy didn't start with a mood board; it began at Goldman Sachs, where she whittled down the complexities of the market to close over $5 billion in trades. By applying her "Story Selling" thesis to social media, she transformed her DIY hobby into a brand that now averages 10,000 project requests per week. From producing her own Home Depot commercial to navigating the high-pressure world of television production, Alix demonstrates how "Story
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