The Federal Trade Commission is set to begin enforcing a key provision of the Take Down Act on May 19, requiring websites and online services to remove nonconsensual deepfake media within 48 hours after a victim’s notice—or risk fines and FTC investigation. The law, passed by Congress last year, allowed law enforcement to immediately prosecute individuals who create and post such content online. But platforms and websites that host the material were given a yearlong runway to build out their