Entrepreneurs are reimagining traditional Chinese medicine through cocktail bars, artisanal gelato and modern apothecaries, drawing in a generation looking to balance indulgence and wellness. But is it treatment or just theatre? SHANGHAI: Wearing a white coat, the physician places three fingers on a young woman’s wrist, presses gently and falls silent. Behind the physician, rows of wooden apothecary drawers line the wall, each fitted with brass latches. Above her head hangs a plaque bearing the