Once known for the smoke of its steel mills and the clang of heavy industry, Resita is now forging a new identity, one built not with iron, but with vision, community, and clean air. In a bold rebranding campaign led by strategist Felix Tataru and the team at GMP CommUnity, the southwestern Romanian city has embraced a dual symbol – Flacara & Oxigen – that honours its industrial heritage while breathing life into a future defined by sustainability, belonging, and smart development. When Felix