It's not easy to brush off stress at the moment, as we all try and make ends meet during this never-ending cost of living crisis . Tooth be told, we're actually pretty stressed about how much the basics cost in the supermarket nowadays. This is especially true for some furious Brits who spotted a tube of toothpaste on sale at Tesco for a whopping £20. Oral-B Intensive Whitening was found on sale in Tesco in Sheldon, Birmingham, for an eye-watering £20 while the brand's Express Whitening was £10.