Earlier this month, Lyra Health announced a “clinical-grade” AI chatbot to help users with “challenges” like burnout, sleep disruptions, and stress. There are eighteen mentions of “clinical” in its press release, including “clinically designed,” “clinically rigorous,” and “clinical training.” For most people, myself included, “clinical” suggests “medical.” The problem is, it doesn’t mean medical. In fact, “clinical-grade” doesn’t mean anything at all. “Clinical-grade” is an example of marketing