Advertiser demand was driven by the NBA and Prime Video films and series such as “Fallout,” “Oh. What. Fun,” “Beast Games,” “Merv” and “Elle” Amazon has wrapped its 2025 upfront negotiations, with the company touting “significant growth” across all major holding companies and strong commitments from independent agencies. A spokesperson for the tech giant told TheWrap the company “exceeded” its internal expectations in total upfront commitments year over year with new and existing advertisers. A