‘There is no shame in being vain’: the relentless rise of impossible male beauty standards

Business

Men’s faces are under scrutiny as never before, with more opting for cosmetic procedures than ever. What is behind this sudden and significant shift? Men’s faces are under scrutiny as never before, with more opting for cosmetic procedures than ever. What is behind this sudden and significant shift? T he images are familiar: square-jawed white men, faces set hard, barking the language of strength and command. Over the past week, as the United States has pressed its military campaign in the