Newcomer food and beverage brands from China are surging in some Southeast Asian markets like Indonesia, say ISEAS - Yusof Ishak Institute researchers. SINGAPORE: In the past decade, China’s food and beverage (F&B) firms have started large-scale investments outside China, driven by domestic market saturation and the Xi Jinping government’s “going out” policy. Southeast Asia has become a prime target for this expansion due to its rapidly growing consumer base, underdeveloped F&B industry,