„Innovate or die” sounds like an ancient maxim carved in marble, yet in reality, no Roman ever actually uttered it. It is a slogan of the 20th-century business world, most often associated with the father of modern management, Peter Drucker, who made innovation a condition for organisational survival. The paradox is that although the quote is modern, its meaning perfectly describes the mechanism through which Rome dominated for centuries: the ability to adapt, learn from others, and implement