Streaming’s Premium Play: Why Windowing, Not Content, Holds the Key to Value

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On This Page Content Abundance Has Collapsed Value The Window Is the Product Discover What Streaming Services Pay to License Films and Shows Why Always-On Access Erodes Perceived Value Holding Back Can Mean Cashing In Global Rights Grabs Are Losing Ground FilmTake Away: Rebuilding Value Through Control In a market drowning in content, timing has become the new currency. Streaming’s next battleground isn’t about adding more titles, creating splashier originals, or expanding deeper libraries—it’s