First Lady Melania Trump’s new film has been widely reported as the most successful documentary opening in a decade . Grossing over $7 million in its first weekend , the number is being presented as proof of audience demand, cultural relevance, and cinematic success . But that designation depends on the premise that the film is, in fact, a documentary. It is not.  Melania has been marketed as a documentary, but it can more accurately be defined as a one-hour and 44-minute branding exercise, or