Reddit forecasts strong revenue as AI tools drive ad sales
Cătălin Roșioru
Feb 5 : Reddit forecast first-quarter revenue above analysts' estimates on Thursday, as artificial intelligence-powered enhancements to its ad platform help the social media platform draw more marketers. Shares of the company rose 4 per cent after-hours as Reddit also announced its maiden share repurchase plan of up to $1 billion. Reddit allows ad placement directly within subreddit discussion threads, driving ad spending on the platform as brands aim to reach highly engaged and niche
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