This is one of those rare advantages for us women, who can easily pull off a floral co-ord – but the fellas just seem to struggle to stay cool in the scorching heat, says Olivia Petter I t’s hard to make sensible choices in the heat , when every additional degree melts another brain cell. At least, that’s how I’m rationalising everyone’s wardrobes over this past week. And when I say everyone, I’m afraid I actually mean men. Let me just start off by saying that I understand it’s hard for anyone