Consumer AI is having its breakout moment — and few startups have captured the spotlight this year quite like Phia . The AI-powered shopping assistant has become one of 2025’s buzziest launches, not only for its vision of how Gen Z shops, but also for the powerhouse founders leading it: Phoebe Gates and Sophia Kianni . At TechCrunch Disrupt 2025 , happening October 27–29 at San Francisco’s Moscone West, the two will take to the Disrupt Stage to share how they’re building Phia into a durable