Apple Makes Major Shift in Buying a Mac, and Fans Are Ready for It

Cristiana Gigina

Apple has quietly overhauled the way customers buy Macs online, now offering a step-by-step customization process that more closely mirrors how shoppers purchase iPhones and iPads. The change, now live on Apple’s online store, is a major shift. Instead of choosing between several preset Mac configurations, buyers are now guided through selecting each major component individually. The approach allows for more personalization, while also giving Apple shoppers the ability to make specific choices