Home > Media & Platforms > Streaming The CEO hopes the feature will “greatly enhance engagement” and will roll out in fiscal year 2026 Disney is hoping its deal with OpenAI’s Sora will jumpstart engagement on Disney+. CEO Bob Iger explained the partnership in more depth during the company’s first quarter earnings call for 2026 on Monday. The three-year licensing deal enables people to prompt Sora to create 30-second videos of around 250 Disney characters. These characters do not include a human