At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth. The Winter Olympics have become a powerful winterwear marketing platform, with team outfitting functioning as global category advertising rather than traditional sports sponsorship. As Olympic marketing rules gradually loosen, brands have more room to operate, but are still pushed toward strategies built around uniforms,

Tag-uri: Advertising