Sector bounces back as consumers focus on provenance and healthy eating, but is still well behind Europe Sector bounces back as consumers focus on provenance and healthy eating, but is still well behind Europe Consumers searching for healthy food from trusted sources have fuelled the UK organic market’s biggest boom in two decades, according to vegetable box seller Riverford. The delivery business, which sells meat, cheese, cookbooks and recipe boxes alongside vegetables, recorded a 6% increase