Marketers have been quick to embrace the era of artificial intelligence . A recent Gartner study of 402 senior marketers from North America and Europe found that 65% of CMOs think AI will dramatically change their roles over the next two years. We asked Business Insider's 2026 Rising Stars of Brand Marketing honorees how they use AI in their day-to-day work — and which tools they rely on most. These marketing professionals are using tools like Midjourney and Microsoft's Copilot to pressure-test