There's a mystery marketer playing 4D chess on social media — and they made another unexpected move this week. Last month, a Reddit user claiming to be a disgruntled OpenAI employee alleged that the company scrapped a Super Bowl ad teasing its forthcoming Jony Ive hardware device , opting to run a different spot instead. Then came the "leak." A video purporting to be the shelved ad , starring Alexander Skarsgård, circulated on X and YouTube. It depicted the star of "Big Little Lies" (the irony