This as-told-to essay is based on a conversation with Alan Magee, chief marketing officer of Empire Portfolio Group, one of the largest franchisees of Orangetheory Fitness , with more than 140 fitness studios across the US. It's been edited for length and clarity. A lot of marketers don't even know where to start with AI. Being a smaller, more nimble organization, I think you'll find more people in my type of role are probably using it way more than someone sitting at a big corporate brand. We