From a budget-friendly MacBook to a new iPhone, Apple announced a series of new products this week.  The tech giant started things off on Monday with the new iPhone 17e and the M4 iPad Air . Then on Tuesday, Apple announced the M5 MacBook Air, new MacBook Pro models , new M5 Pro and M5 Max chips , and a new Studio Display and Studio Display XDR . Apple then rounded out its announcements on Wednesday with a cheaper MacBook called the MacBook Neo that runs on a chip similar to the iPad and iPhone.