Television bosses are bringing in revolutionary split-screen adverts DURING Six Nations rugby matches. And ITV ’s ground-breaking format is set to be a template for televised sport in the future. ITV insist there are no immediate plans to do the same for this summer’s World Cup. But there will be dedicated three-minute water breaks during the half of every game played in the tournament which opens the door for more adverts. UK broadcasters have always carried live sport matches without any