Madison Avenue is following the NBA ‘s bouncing ball. American Express , State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new 11-year rights deal that will put NBA games on three different nights of the week on the NBC broadcast network or the Peacock streaming service. “The demand for live sports over the last year has been unprecedented across our properties and the NBA is no exception,” says Peter Lazarus, executive