Paris Hilton's No. 1 'non-negotiable' when hiring people for her global media brand

Diana Nechita

Paris Hilton is successful many times over. The reality TV star turned entrepreneur is the founder and CEO of 11:11 Media, a global entertainment company she aims to become " the next Disney " that combines her passions in music, beauty, fashion and philanthropy. But people haven't always believed in her business savvy. "For a long time, I felt like people had an idea of who I was that didn't reflect the real me," Hilton told CNBC Make It over email following an appearance at the American

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