A new brand flogging face masks for four-year-olds is disturbing, but it’s worth asking why children are asking for these products in the first place A new brand flogging face masks for four-year-olds is disturbing, but it’s worth asking why children are asking for these products in the first place A s a newish mother, I am only too aware of the myriad ways we have failed our children. And then I came across a new skincare company aimed at four-year-olds. It’s early days for Rini , whose sole