Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process. Oddity launched Methodiq, a medical telehealth platform that delivers personalised skincare treatments, on Nov. 18. The products are sold through a telemedicine interface, prescribed via clinician input and an AI-generated dataset. It joins a growing market for ultra-bespoke skincare lines attempting to