Trading cards are now a $50 billion global industry — and their comeback is just getting started

Diana Nechita

Trading cards, rebooted by social media, are now a $50 billion global industry. Entrepreneur Gary Vaynerchuk launched “VeeFriends” cards with Topps Chrome. Vaynerchuk believes the boom will last, despite comparisons to the NFT craze. Trading cards have been around for more than a century, but social media has rebooted the once iconic childhood hobby into a $50 billion global industry predicted to hit $90 billion by 2032. Top influencers like Jake Paul and Livvy Dunne have lent their likenesses