The internet loves a label, and its latest maternal archetype—the “butter mom.” Butter mom videos and Instagram posts often evoke soft light, warm kitchens and outdoor family life. But despite the name, the trend isn’t actually about dairy—and it’s certainly not a throwback to 1990s parenting . At its core, “butter mom” is a reaction to decades of diet culture and restriction, especially in how children are fed. The label has gained traction across TikTok and Instagram as a counterpoint to the

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