For What It’s Worth is a live podcast about the stuff we use, the trends we question and the products we can’t stop talking about. Stream new episodes bi-weekly on YouTube , hosted by NBC Select editorial director Lauren Swanson and NBC Select reporter Zoe Malin . Shop our product picks below and on Amazon . There’s no perfect formula for a trend. Online virality, word of mouth, celebrity endorsement, brand adoption and media buzz all play a role, especially when it comes to something taking