In 2023, an opinion piece titled “Is the Cure to Male Loneliness Out on the Pickleball Court?” appeared in The New York Times . The headline has since been remixed again and again in online memes, with edits such as “Is the Cure to Male Loneliness Being in the Roman Legion?” and “Is the Cure to Male Loneliness 14 Beers at Chili’s?” The tweaks poke fun at a couple of things: the media’s hand-wringing over the state of modern masculinity, and commentators’ desire to look for one simple solution