Collective responsibility cannot be built through pressure, says the National Volunteer and Philanthropy Centre’s CEO Tony Soh, as Singapore looks to deepen its culture of volunteerism and giving. SINGAPORE: As Singapore continues its push towards building a “we first” society, calls for Singaporeans to step up for one another ahead of personal gain have grown louder. The idea of a more giving society first surfaced in national conversations as Singapore looked beyond its post-pandemic recovery.