If you live in NYC, there’s almost no way you’ve missed the Friend AI pendant subway ad fallout — whether you’ve taken pictures of the most inspired graffiti on the ads in the tunnels, tried to avert your eyes from the near-constant presence of the device pictured on all the ads inside subway cars, or had a friend text you, “What is that thing?” Although Friend was founded in 2023, the $129 chatbot-enabling necklaces only began shipping this summer, and the accompanying subway ad campaign —