Why The Trade Desk has come out swinging against the press, Wall Street, Madison Avenue, and Amazon
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The Trade Desk CEO Jeff Green is entering his Elon Musk era. Green has spearheaded the adtech giant's newly combative communications strategy, throwing rhetorical punches at the media, Wall Street, Amazon, and Madison Avenue. Last week, on LinkedIn , Green took aim at the advertising trade press, saying reporters were too focused on "drama and cynicism" over "curiosity." In a post on The Trade Desk's own ad news site, The Current , Green laid out why he recently purchased about $150 million of
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