BRUSSELS — When the EU’s Digital Markets Act pried open Apple’s iPhone ecosystem in 2024, Aptoide walked in. The Lisbon-based developer launched its own app store with fees below Apple’s standard cut, hoping to lure apps away from the iPhone maker. “It had a lot of promise,” said its CEO Paulo Trezentos. Two years later, that promise has started to sour. Apple’s conditions continue to make the DMA-enabled setup an unattractive way to run a business, Trezentos said in an interview. For others,