The High Costs of Chief Revenue Officer Turnover
Flavius Niculescu
The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves. Researchers determined that 62% of companies see their revenue growth rate decline or remain flat in the fiscal year following a Chief Revenue Officer change. The median rate of decline is nearly four percentage points, from an average 15.5% growth rate the year before the CRO switches out, to an average 11.7%
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