The High Costs of Chief Revenue Officer Turnover

Flavius Niculescu

The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves. Researchers determined that 62% of companies see their revenue growth rate decline or remain flat in the fiscal year following a Chief Revenue Officer change. The median rate of decline is nearly four percentage points, from an average 15.5% growth rate the year before the CRO switches out, to an average 11.7%

The High Costs of Chief Revenue Officer Turnover https://hbr.org - 07.12.2024 05:03

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The High Costs of Chief Revenue Officer Turnover https://hbr.org - 07.12.2024 05:03