In the age of AI, humans need original ideas more than ever. In the age of generative artificial intelligence, human creativity matters more than ever. Indeed, most people in business agree that unlocking creativity is critical to economic growth and valuable to society. So how do you jumpstart your own and your team’s creativity?  Specific exercises can help. For example, if you are trying to spark change, consider the most outlandish or exaggerated thing you could do. Or look at the norms and