Fashion is emerging as a key growth driver for the championship organisation, attracting new audiences and amplifying its relevance at a crucial moment for the WNBA. Several New York Liberty players have personal stylists and a Met Gala appearance, while the team’s fashion collaborations go beyond merchandise — and their mascot Ellie, often in Telfar, has become a style influencer in her own right. The Liberty’s fashion rise coincides with a pivotal moment for the WNBA, as players push for