One Celebrity Traitors contestant admitted that he realised early on in the show that his strategy was flawed. Actor and comedian Joe Wilkinson, 50, who became a fan favourite before being killed off in episode six, confessed to the Sunday Times: "I didn't have a strategy. That dawned on me quite early on when people were going: 'What's your strategy.'" Wilkinson, who has since appeared in the Waitrose Christmas advert alongside Keira Knightley, has seen his profile rise significantly following