Virality can catapult a brand into the spotlight overnight or drag it into scandal. Business owner Kelvin Kao asks: Why do so many leaders struggle to respond? "Going viral" is an odd phrase when you think about it. It started as an epidemiological term for the rate at which contagion spreads. That's why it feels odd that in my field of advertising, we often celebrate virality, even though it often carries a hint of trouble. In the age of social media, where everything – the good, bad and ugly –

Tag-uri: Advertising