Britain’s global reputation has taken a knock in recent years – especially in the United States. This is unlikely to help things What people on the other side of the pond call “Brand Britain” has taken something of a knock in recent years – especially in the United States, which the British often still view as an errant son. With unnerving speed Britain’s reputation has collapsed stateside, especially among the political right, from the country of Brideshead Revisited to a grotty Airstrip One.