Four business leaders discussed how AI is changing the nature of creative work, and how to navigate that change, during a TIME100 Talks panel in Cannes, France, on Wednesday. The panel included Vice President of Marketing and Head of Sustainability at Nespresso USA Jessica Padula, Chief Executive Officer and co-founder of AI platform Luma AI Amit Jain, Chief Global Growth Officer at Philip Morris International (PMI) Stefano Volpetti, and Chief Executive Officer at Publicis Sapient Nigel Vaz.