Salt Bae’s empire is crumbling – but his £600 steak was a tourist attraction nobody asked for, or needed
George Mihalcea
He turned sprinkling salt into a global brand and a £600 steak into a status symbol. But with the UK arm reporting a £5.5m loss and US branches shut, Hannah Twiggs asks what Salt Bae’s downfall reveals about the end of food as flex — and the rise of quiet luxury Y ou know the video. A man in mirrored sunglasses, white T-shirt stretched tight, pinches salt between his fingers and lets it cascade down his forearm in slow motion, landing on a slab of meat like fairy dust for the rich. Even if you’
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