Tiberiu Dănețiu, PhD, Board Member, Director of Corporate Affairs & Retail Media at Auchan Romania, spoke at the Foreign Investors Summit 2025, during the panel Adapting for growth: How innovation is transforming industries, about Auchan’s 19-year history in Romania, but also about retail media, a service introduced by the company in 2017, but which has only taken off in the retail market in our country in the last 2-3 years. “Innovation is present in all of our lives all the time; you can’t